William Curtis Rolf

William's life-long affection for European lifestyles of the 17th,18th and 19th centuries brings a sense of elegance and gentility to his imagery. During the last few years, he has been exploring the trend-setting architectural statements of this century. His photographic sensibility is sought after by collectors, designers and art directors throughout the globe.

His fine art prints, as well as his books, are in prestigious collections on all five continents.

After earning a BA in English Literature from UCLA then graduating from Art Center College of Design with a BFA in Photography, Bill launched a thirty-one-year long career in advertising photography including Sid Avery prestigious Los Angeles Studio that photographed Hollywood stars, still and moving images as well as commercials, and later, as a Creative Director of Advertising Photography at the International E. & J. Gallo Winery for over twenty years. During the last nineteen years of which he segued into producing fine art photography.